Live, Laugh, Smoke Cigars!

NEW YORK (April 25, 2014) – Following last year’s success, Nat Sherman, Tobacconist to the World, is returning
to Brooklyn. On Friday, May 16th, Nat Sherman will launch it’s second annual summer pop-up shop at Cacao Prieto, home of the Widow Jane Whiskey distillery and organic chocolate factory. Nat Sherman will also kick-off an exclusive partnership with neighboring specialty cocktail lounge, Botanica, creating a one-of-a-kind experience for Red Hook locals and visitors alike.

Located at 218 Conover Street (at Coffey Street), the pop-up shop will showcase the full Nat Sherman Premium Cigar Portfolio including the award-winning Timeless Collection, and the company’s latest launches including The Nat Sherman 1930, The Nat Sherman Sterling and Epoca. The full range of Nat Sherman’s natural luxury cigarettes will also be featured for sale. In addition, the shop will debut new products from Cacao Prieto’s apothecary, including natural soaps and bath amenities.

“We are excited to once again expand the Nat Sherman experience beyond the Townhouse,” said Michael Herklots, Vice President of Retail and Brand Development at Nat Sherman. “We are looking forward to returning to Red Hook for another great partnership with our friends at Widow Jane and Cacao Prieto this summer, and welcoming back our local fans and visitors to the Nat Sherman experience.”

Creating more than a retail experience, Nat Sherman and specialty cocktail bar Botanica, have teamed up to curate a unique cigar and cocktail experience for customers. Throughout the duration of the pop-up, Botanica will offer an exclusive menu of cocktail and cigar pairings, curated by Michael Herklots.

The Nat Sherman pop-up shop will be open 12:00PM – 10:00PM, Tuesday – Sunday. A seasonal experience, the shop will remain open through early fall 2014, with special event programming to be announced soon via the Nat Sherman’s Facebook page: https://www.facebook.com/Nat42nd.

Media Queries:
Suzanne DeFosset EVINS
(212) 377-3592
Suzanne.DeFosset@evins.com

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About Nat Sherman International:
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman International continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.

About Cacao Prieto:
Founded by Daniel Prieto Preston, an inventor and aerospace engineer, whose family has been farming organic cacao and sugar cane in the Dominican Republic for more than 100 years. Cacao Prieto is an Artisan Distillery and produces bean-to-bar chocolate made fresh daily from the finest organic, single origin Dominican Cacao and distills a line of small batch, cacao-based liqueurs and rums. Learn more at www.cacaoprieto.com

About Widow Jane:
As great whiskey distillers throughout the world — from Kentucky to Scotland — have long known, it takes sweet water from tough rock to make great whiskey. And, that’s what Widow Jane Whiskey, distilled in the Red Hook neighborhood of Brooklyn, is all about. Made with pure sweet water of the Widow Jane Mine in Rosendale, New York, it was limestone from this mine which built the Brooklyn Bridge, that statue of Liberty, and the Empire State Building. Learn more at www.widowjane.com