NEW YORK CITY ICONS COLLABORATE ON PREMIER ROOFTOP CIGAR LOUNGE
August 22, 2014
THE KNICKERBOCKER HOTEL ANNOUNCES PARTNERSHIP WITH ACCLAIMED TOBACCONIST,
NAT SHERMAN
NEW YORK CITY ICONS COLLABORATE ON PREMIER ROOFTOP CIGAR LOUNGE
FOR IMMEDIATE RELEASE
NEW YORK, August 21, 2014 – The Knickerbocker Hotel and Nat Sherman have announced that the celebrated tobacconist will operate a signature cigar lounge on the rooftop of the famed New York hotel, slated to open Fall 2014. The two New York legends have joined forces to provide visitors and locals with an unmatched New York experience that seamlessly combines classic elegance with contemporary luxury.
While taking in the unparalleled views from The Knickerbocker rooftop overlooking Times Square, guests will have the true Nat Sherman experience with a curated selection of the finest Nat Sherman cigars, including the Sterling, 1930 and Timeless Collections. To complement Chef Charlie Palmer’s progressive culinary offerings and handcrafted cocktails at The Knickerbocker’s rooftop bar and lounge, St. Cloud, expert cigar pairing recommendations will be provided by Nat Sherman Vice President, Michael Herklots. A selection of Nat Sherman cigars will also be available for purchase at the hotel’s fourth floor signature restaurant and bar, Charlie Palmer at The Knick.
“Our collaboration with The Knickerbocker Hotel is in complete sync with the Nat Sherman brand and philosophy,” said William Sherman, Executive Vice President, Nat Sherman. “The Knickerbocker is an iconic New York building with great history and impeccable style. Add in Chef Charlie Palmer’s incredible culinary creativity and first class service, and Nat Sherman is the perfect fit.”
The Nat Sherman Townhouse at 12 East 42nd Street remains the flagship store for the brand, providing international clientele and New Yorkers in-the-know with a uniquely timeless and memorable experience. With the addition of the rooftop cigar lounge at The Knickerbocker, and a recent limited-engagement pop-up extension in Brooklyn, Nat Sherman continues its 84-year legacy as the quintessential New York tobacconist.
“A partnership between The Knickerbocker and Nat Sherman seems pre-ordained. Both have deep roots in New York City and have grown to icon status, with reputations for excellence and sophistication,” said The Knickerbocker Managing Director, Jeff David. “We are excited to continue The Knickerbocker legacy by providing guests with one-of-a-kind programming that incorporates exclusive fitness offerings, award-winning dining and exceptional lifestyle amenities. The partnership with Nat Sherman is a perfect complement to The Knickerbocker experience, which defines ‘classic reinvented’ and appeals to today’s modern traveler.”
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About The Knickerbocker
Slated to open in Fall 2014, The Knickerbocker will be a monument to New York’s coming of age. Originally opened in 1906 by John Jacob Astor IV, the hotel welcomed both glitterati and dignitaries, offering the first true multidimensional lifestyle experience. Registered as a New York City Landmark since 1988, the legacy of The Knickerbocker returns to the southeast corner of 42nd Street overlooking Times Square, between Broadway and Bryant Park, revealing an elegant, luxury lifestyle hotel offering 330 guest rooms including 40 suites, a fitness center, a 2,200-square-foot event space for up to 250 guests, a ground level grab-and-go café, signature restaurant and bar, and a 7,500-square-foot rooftop bar and terrace with unrivaled views of New York City’s effervescent skyline.
About Nat Sherman International
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman International continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.
Media Contact:
EVINS
Emily Fox
(212) 377-3582
Emily.Fox@evins.com
From Left to Right (Chef Charlie Palmer, VP Retail & Brand Development at Nat Sherman, Michael Herklots, The Knickerbocker Managing Director, Jeff David)
Photo Credit: Frank Villegas
